October 23, 2006

What Is the Simplest Web Business You Can Create?

If you really want to start a Web-based business, but really
don't know where to start, then listen up. If you have no product
of your own, the best thing that you can do is investigate
affiliate programs.

What is an affiliate program? It's basically a commission-only
sales arrangement. Someone with a product or service will offer
to let you sell it for them in exchange for a cut of the selling
price. Typically with a hard product you'll be lucky to get 10%
commission on sales. The good news is that downloadable products
such as ebooks and software will often pay you 50% of the sales
price as an affiliate - you can even find deals where you get
75%.

If you're just starting out you are certainly advised to begin
your affiliate selling career by selling downloadable products
because they are the ideal in our 'instant gratification'
society. Your customers don't have to wait around after paying
their money they can immediately download their purchase over the
Internet. If you go to www.clickbank.com, you'll find they have
several thousand different downloadable products you can sell as
an affiliate, and the majority offer you at least 50% commission.
Signing up is a simple one-time process and you'll then be able
to use your Clickbank ID to sell any of the products in their
online catalogue.

You can browse the Clickbank catalogue by subject area to find
something that interests you. In any given subject area you will
usually find that there are several related products that you
could sell from a tightly-focused Website where you could set up
pages to pre-sell the products you have selected and then place a
link that your customers can click on which will take them to the
affiliate site to place their order - and if they do that, you
get your commission.

One of the best types of site you can build using the above ideas
is a review site. Set up some simple pages on your Website
comparing and contrasting the features of several related
products that you've picked out to sell. All you really need to
do is go along to the vendors Website which will basically be a
sales page for their product. Here they'll list the features and
benefits of their product. You can adapt this information to
highlight the similarities and differences between two or more of
the products to help your customers to choose which product would
be the most suitable for their own particular circumstances.

What is the easiest type of Website you can set up to achieve the
above? You've probably heard the buzz by now surrounding blogs
and blogging. One of the main reasons blogs are recommended for
setting up tightly-focused niche topic Websites is that they are
usually easier to get traffic to from a standing start than
conventional Websites.

Another good reason for choosing a blog as your site-builder of
choice is that they are comparatively easy to set up if you're a
Website building novice. Once you've carried out some pretty
basic setting up, the software behind the blog handles most of
the major house-keeping chores, like making sure all of your
pages are properly linked together. All you have to do is to keep
adding on-topic content regularly.

Two good choices if you want to experiment with blogs for your
niche affiliate review sites following the above model are
WordPress and Blogger. WordPress is free open source software
that resides on your own Web server - so you'll need some hosting
of your own if you want to go this route. This is certainly the
preferred way to go because if you've got your own domain name
and hosting you'll present a more professional image to your
customers. You will also have more control over the look and feel
of your site.

If you are a complete novice and you just want to test the waters
to see if this niche marketing with affiliate sites thing is for
you, then the cheapest (free) way to get involved is to go to
www.blogger.com, sign up for a free account and make use of the
free Blogspot hosting.

Whichever blogging route you choose, once you have your blog set
up, just put your review articles on it comparing and contrasting
the affiliate products you've chosen, as detailed above. To bulk
out the content on your blog, just look around the Net for news
items and information on the subject area you've chosen and write
some articles based around these.

Once you have one blog set up with a decent amount of content on
it, just rinse and repeat. Find some more subject areas that
interest you and put more blogs together on these subjects, based
around more good affiliate products that you can promote.

There are people out there right now who are making very good
money using nothing more than these, and similar, ideas. How will
you know whether you could join them if you don't give it a try?


To Your Success,

Leon Edward

http://www.HomeBusinessIT.com


About the Author...

Leon Edward helps people start and grow an online business and writes on marketing, promotion, joint ventures and home internet business residual income. Search ideas, best of web articles, opportunities and an internet business blog at his website http://www.HomeBusinessIT.com

FREE Content for Your Website

Articles by Leon Edward found on this blog or blog search can be posted on your website but you must include the text about the author located between the lines and link back to http://www.homebusinessit.com as written. Also, email me at freecontent@homebusinessit.com and let me know your website

October 22, 2006

Writing Articles - Grammar and Punctuation Basics

Some would-be writers think they can dash off an article without
bothering to learn the basic rules of grammar. But just as any
craftsperson spends time honing his skills to make the perfect
piece of craft, so must a writer work hard to present an article
that will be a pleasure to read and not shame him for its sloppy
grammar and punctuation. True, some errors are typos, but doesn’t
that reflect a certain laziness on the author’s part? An article
should be closely examined for typos before it is sent off or
uploaded.

Don’t trust your spell checker. No automated spell-checker can
alert you to every error. Whose and who’s, lose and loose, quiet
and quite, its and it’s are all legitimate words, so there will
be no red line under them. Spell-checkers are not clever enough
yet to tell which one you meant to use. And if the error is not
due to a typo, it means you need to keep a dictionary on hand to
check anything you are uncertain of.

Remember that when a word ends in “ ‘s” it means there is a
letter missing. “It’s” means “it is”. If you are unsure which one
you should be using, try saying the sentence both ways.

For instance…

“ It’s a good day today/ It is a good day today”. The latter
example makes perfect sense, so it is okay to use “it’s”.

But….

“Here is a rabbit. Its burrow is over there.”

Does, “It is burrow is over there”, make sense? No.

Of course if you said, “The rabbit’s burrow is over there,” then
the apostrophe denotes possession (and only one rabbit), not a
missing letter.

“The rabbits burrow is over there,” (with no apostrophe) means
there are several rabbits.

And just for the record, “loose” means not tight, while “lose”
means you’ve lost it.
“Who’s” is short for “who is”, but “whose” is the possessive form
of “who” (as in “Whose is that car?”)
“Quiet” means “hush”, while “quite” is an adverb (which should
usually be left out).

“I felt quite silly,” sounds better as, “I felt silly”.

“I felt like an idiot,” may be even better.

Sometimes rules of grammar get in the way of good writing. If
this is the case they can and should be broken, otherwise your
writing will become pedantic and even mechanical. One such rule
is that a sentence should not begin with a conjunction. Both
“and” and “but” can certainly be used to begin a sentence, or
even a paragraph, but not to end one. Using either of these
conjunctions to start a sentence can be a natural transition to
carry the reader forward.

A rule of style tells us to never use the same word twice in a
sentence, but if you have to search for several other clumsy
substitutes to do the job, then please repeat. Repetition of
someone’s name is a little different. It can easily be replaced
with “he” or “she” as the sentence progresses.

A persistent myth masquerading as a rule tells us not to end a
sentence with a preposition. Winston Churchill is supposed to
have made fun of this by stating, “This is the sort of English up
with which I will not put.” Of course a sentence may end with a
preposition. A good rule is to write the way you speak. But
unless you have grown up speaking English, ignore this rule too.

A few more pointers…

· When writing an article, watch that you don’t repeat
information unnecessarily. Even if you use different wording, it
still gives the reader the impression that you think he was too
dumb to get it the first time.

· Use short sentences more than long ones, but do vary the
length.

· Break up the text by using bullet points, or asking a question.
Why? It will add interest and prevent your reader falling asleep
– or simply turning the page.

· Use short paragraphs too. This will make the job of reading it
all seem much easier. In this fast-paced world readers are mostly
in a hurry. If they come to a huge block of text with no white
space, they’ll usually skip most of it.

If you keep these tips in mind, your articles will keep both
editors and readers happy


To Your Success,

Leon Edward

http://www.HomeBusinessIT.com


About the Author...

Leon Edward helps people start and grow an online business and writes on marketing, promotion, joint ventures and home internet business residual income. Search ideas, best of web articles, opportunities and an internet business blog at his website http://homebusinessit.com


FREE Content for Your Website

Articles by Leon Edward found on this blog or blog search can be posted on your website but you must include the text about the author located between the lines and link back to http://www.homebusinessit.com as written. Also, email me at freecontent@homebusinessit.com and let me know your website

October 21, 2006

Your Online Business and Free Advertising

You have finished building your own website. You have introduced
your company and presented your products and services. You have
added propositions and promos to catch your target audience’s
attention. You think you are doing everything "right", but all
your promotions have failed to produce growth in your new
internet business.

There are many ways for your web site to be promoted, but maybe
you’re missing the "key" to the "best" promotion. Here are some
things to consider:

- If you have started to promote your web site, keep it constant.
If you promote your site with persistence, it will catch your
audience’s attention.

- Be patient. Try each different promotion until you find the
best.

- Free promotions such as search engines and directories would
give your web site the deserved traffic you always wanted. Make
sure to check your web site’s ranking to know whether or not this
type of free promotion is right for you.

- Make a deal with other web sites on trading links which could
help both web sites. Make sure to use words that could easily
interest the audience.

- Find free classified ads web sites that could boost the
promotion of your web site. Most of these classified ads web
sites provide powerful marketing features and are an extremely
fast way of getting your products or services on line.

- Free and low-cost internet banners are spread all through out
the World Wide Web. Banners that pop-up at the top of a page or
in a separate window would automatically catch your target
audience’s attention.

Free internet advertising is a perfect way to make your products
or services known to millions of prospective Internet customers.
The probability of someone needing your services or wanting to
buy your products is very high. There are free services out there
that may suit your services, products and web site...you just
need to find them! Go to work - Browse the internet for the best
free internet advertising and learn how to take advantage of what
you are able to find.

If at first you don't succeed...try, try again! Analyze your
techniques, keep track of your customers and learn what works.
Then be ready to try new methods and repeat those methods that
are already working.

It has been said that the best things in life are free and this
saying also applies to the many forms of free advertising that
are available on the internet. Give this form of advertising a
try and you also may become a true believer in the power of free
internet advertising.

To Your Success,

Leon Edward

http://www.HomeBusinessIT.com



About the Author...

Leon Edward helps people start and grow an online business and writes on marketing, promotion, joint ventures and home internet business residual income.
Search ideas, best of web articles, opportunities and an internet business blog at his website http://www.HomeBusinessIT.com


FREE Content for Your Website

Articles by Leon Edward found on this blog or blog search can be posted on your website but you must include the text about the author located between the lines above and link back to http://www.homebusinessit.com as written. Also, email me at freecontent@homebusinessit.com and let me know your website and contact info.

Do YOU Have a Master Plan? Setting Goals ?

There is so much written on planning these days that it's hard for nearly anyone to argue against the value of planning.



Some people like to live by the "seat of their pants," and no one would argue that a little spontaneity is great to have in your life. But you do need to plan something at some point, or your life will simply be one reaction after another. The non-planner will end up taking no proactive action to improve his or her life. The most successful people plan their goals and are motivated to accomplish them.



Everyone needs a master plan. Do you have one? A master plan should include long term goals, short term goals, and objectives. You may want to build in some rewards to motivate you to accomplish them as well. Let's look at each item that should appear in your master plan:



Lifetime goals: The first things you should include in your master plan are your lifetime, or dream goals. These are goals that you want to do at some point in your life and they shouldn't be dependent on money, time, or skill. If you're afraid of heights but have the goal of someday being a professional pilot, write it down! Create a long list by finishing this sentence: "If I had unlimited money, time and skill, I would want to..."



Short term and Long term goals: Once you have your lifetime goals list, you should break it down into things that you can realistically do in the short term and in the long term. Short term goals might be anywhere from the present to the next five or ten years. Long term goals are likely anything five or ten years and beyond. (Don't worry yet about how you'll accomplish them; we'll get to that in a moment). Put them in order from the things you want to do sooner to the things you want to do later.



Objectives: Once you have developed your goals, now you need to create objectives for each one. Objectives are the steps that you need to take to reach your goals. If you're afraid of heights but want to be a professional pilot some day, your objectives might be to...



1. Overcome your fear of heights,

2. Ride in an airplane,

3. Take flying lessons,

4. Get your commercial pilot's license, and

5. Buy an airplane.



You might look at this list and say "easier said than done!" but by breaking down all of your goals into smaller objectives; it does become easier to do. You now have some small steps to work on to get you to the next level.



What does all this have to do with e-business? Simple: For many entrepreneurs, a long term goal might be financial freedom. Building your e-business might be one of the objectives to reach that goal.



And within that "main" objective of building your business will be the smaller objectives that must be reached to do the building. The more you break down the steps that need to be taken, the easier it will be to reach your goal.




To Your Success,



Leon Edward



http://www.HomeBusinessIT.com


Internet Home Business Residual Income
Ideas and Opportunites...Marketing, Sales,
Success and Promotion Articles, News and Proven Tips

 

Ad Tracking for Success

In order to create the most effective ad for your business, you
will need to test different versions of your copy and track the
effectiveness of where you advertise. Experiment by changing the
copy, tweaking the looks, rearranging the layout and testing
where you place your ad.

Changing The Copy

Try several different headings for your ad. Just a one word
change may have a significant effect on the response rate. Test
different versions of your copy to find the most effective
wording.

Tweaking The Looks

Change the font style, font sizes, and font colors. Emphasize
important words and phrases by placing them in italics, making
them bold, changing their color, and highlighting them. Add a
border, a different border color and/ or a different border
style. Try different combinations of these and find out which
combination works best.

Rearranging The Layout

Rearrange the components of your ad to see if it affects the
response rate. Add a short testimonial or two to see if that has
any effect. Try adding more than one call to action link.

Testing The Placement

Track and test the response rate for your ad. An ad in one
e-zine may result in 100 clicks while an ad in another may only
result in 50. You will want to know where you get the best
response for your advertising dollars.

You will want to track your ads for these four reasons:

1. To save money.

If you know where you get the best response from, you won't waste
money by advertising on places where you get a poor return.

2. To maximize your profit.

While advertising on one place may bring you a better response
than advertising on another, you need to take into account the
cost of each ad. If you get 200 responses from one advertising
source but each response costs you $4.00, it may be better to
advertise on a place where you get 100 responses that only cost
$1.00 each.

3. To improve your ads.

By testing different versions of your ad, you will find the most
effective one. To obtain a true test of a particular ad, you
will need to know how may people were shown your ad, how many
people acted on your ad, and the result of that action. (For
example, your ad was shown to 1000 people of which 100 clicked on
your ad link and 2 bought your product.)

4. To find out what works and what doesn't.

You will want to know what components of your ad work and which
don't. You can only find this out by tracking different versions
of your ad.

While knowing how many people click on your ad and how many sales
you make is important, you will want to know how much each click
and sale actually costs you. In order to maximize your Return On
Investment (ROI) you should monitor the following:

1. How many unique visitors each ad or promotion generates.

2. The number of sales each ad or promotion generates.

3. Which ad or promotion generates the most traffic to your
website.

4. The Cost Per Click and Cost Per Sale of each ad or
promotion.

5. The Click to Sales Ratio which will show you the quality of
the traffic you're getting.

6. The ROI for each ad or promotion.

You will also want to track where your traffic is coming from.
You may get traffic from an e-zine ad, from a forum post and from
a banner ad. One of these sources may bring you a significant
amount of traffic while another brings you little or no traffic
at all. By tracking every ad and promotion you place, you will
find out where to direct your advertising efforts, thereby saving
you both time and money.

Only about 1% of your competitors track their traffic sources.
By tracking your ads, you will gain an advantage over 99% of your
competitors. At the same time, you will boost your bottom line
as you will no longer be wasting money on useless
advertising.

Here’s to success!


To Your Success,

Leon Edward

http://www.HomeBusinessIT.com

Internet Home Business Residual Income
Ideas and Opportunites...Marketing, Sales,
Success and Promotion Articles, News and Proven Tips

What Happens When You Submit Articles To Ezines?

What's an article anyway, and why would I want to submit one to
an ezine? That was a two-fold question and will require two
answers.

An ezine article is usually composed of approximately 500 words
on a single subject that would be of interest to your target
market. At the end of the article, you should include a "resource
box." This box should provide such things as your name, the name
of your company, your web site address, email address, and a
small blurb about your product/service.

Writing an article is not hard work. All it requires is some
research and note taking. Use any of multiple sources to find
information about the topic that you choose to write about. Then
write your article in your own words using the notes that you
took during your research. It's not difficult and it's something
that you learned to do early in school (grade school probably).
Write in a conversational tone. Write like you are talking to
your best friend.

Now, I'll answer the second question. The reasons to submit this
article to an ezine are varied, but not difficult to understand.
They all boost your bottom line.

1. The submission of the article will help identify your business
(web site) in the Internet marketplace. This is normally called
"branding."

2. Article submission provides publicity, virtually free.

3. Someone may like your writing style and hire you to write
articles or ebooks for them.

4. The published article will drive traffic to your web site.

5. If the publisher of the ezine that you submit your article to
maintains an archive, your article may be read many months later.
Traffic may still be driven to your site this way.

6. People will come to know you as an expert on your subject.

7. You might get your article published in free ebooks that are
distributed all over the web. This will drive more traffic to
your web site.

8. This will help you become a trusted vendor of information.

9. If you allow anyone to publish your article or email it to a
friend, you will gain further exposure for free.

10. Webmasters may read your article and display it on their web
site. You get additional free exposure.

11. If you send out an ezine, you could offer to swap articles
with other ezine publishers for free. This provides more
publicity without expense.

So, there are quite a few benefits that you could receive from
publishing small articles like this one. If that isn't enough
reasons for publishing your own articles, I don't know what else
you'd need. Don't forget to provide enough valuable information.
The more knowledge you supply, the more valuable you become.
Provide real value and you will always have people clamoring for
more.

Top Internet Marketing Techniques to Grow Your Business

The Internet offers many means of affordable marketing, often
with full-color imagery to go along with text. And multimedia
components add some spice to the mix and increase online visitors
and purchases. Here are some top Internet marketing techniques to
help increase your sales and income.

1. DIRECTORY - Create your own directory on a specific industry
topic, placing your own ad or banner along the top. Then invite
others to add their website links via a link exchange program,
listing themselves in your directory. This will result in lots of
free advertising for you as your directory expands with links
across the World Wide Web. Enter “link exchange software” into
your favorite search engine for help with setup.

2. TEACH A COURSE – Write out a simple step-by-step instructional
class in your area of expertise. Then break it up into smaller
segments and set them up in an autoresponder as email messages
with your ads included at the top and / or bottom of each
message. Invite website visitors to sign up through on online
form or email subscription address offered through the
autoresponder service. Then as people sign up, they will learn
more about you and your products and services.

3. EZINE EBOOK – Forget about small daily or weekly ezines. Try
publishing one large monthly e-zine as an e-book format,
preferably an Adobe .pdf file. Include a large number of articles
with each issue and regularly featured areas like inspirational
quotes, industry tips, favorite sites and advice from the pros.
Also insert full-color graphics, multimedia components like audio
file links, if you like, and ads. Then you can charge a monthly
rate, with an annual discounted package purchase, and sell
advertising spots.

4. TIP OF THE DAY – Set up your own Tip of the Day targeting your
own area of expertise, relating to your own products and
services. You can set it up on your website in a targeted box,
via autoresponder, a blog, an RSS feed, an audio file or others
means of communication. Add your own ad along with your tip for
whichever product or service you want to target or maybe even
your own online store for all. This will gently remind your
target audience where to go to learn more.

In summary, by using Internet Marketing techniques customized to
fit your own products and services, you can reach out and
increase your website traffic and purchase opportunities.
Internet marketing can mean a more affordable way to grow your
business.



To Your Success,

Leon Edward

http://www.HomeBusinessIT.com


About the Author...

Leon Edward helps people start and grow an online business and writes on marketing, promotion, joint ventures and home internet business residual income. Search ideas, best of web articles, opportunities and an internet business blog at his website http://www.HomeBusinessIT.com

FREE Content for Your Website

Articles by Leon Edward found on this blog or blog search can be posted on your website but you must include the text about the author located between the lines and link back to http://www.homebusinessit.com as written. Also, email me at freecontent@homebusinessit.com and let me know your website