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Increase Your Copy Conversion Rates with Testimonials

Improving your copy writing involves making it more desirable to the reader. You want to add aspects that will grab the reader and make them believe in the product. You have to catch their attention and make them see that your product is worth buying.


One great way to make your copy writing really believable is to use testimonials. People respond well to what other people say about a product. The credibility is good because the person giving the testimonial bought the product and obviously got a benefit from it. Plus that person is not being paid to say they liked the product or to talk the product up.


Testimonials add validity to a sales copy. They give it that personal touch that you, the copywriter, can not. You are being paid to say all these great things about a product. The testimonials, though, are from real people who have bought and used the product.


Testimonials are real and they are honest. People will rarely say they like something if they did not, so this makes testimonials believable. Readers will see these and then be more likely to believe what you have written in your copy.


A good testimonial will highlight a specific reason why the person liked the product. Testimonials can highlight a benefit or even something as simple as the product was a good value for the price.


When you write the testimonials, be sure to include a name and location. You should also be careful about taking things out of context. You want to quote the person as best as possible. This will help you avoid problems if a person disputes what you have written in their testimonial.


To get testimonials encourage customer feedback. When you get good reviews of your product then you can simply ask the customer is you can use what they said in your copy writing as a testimonial.


You can also ask for testimonials directly from customers. If you have repeat customers who are satisfied you can ask them to write up a few good things about your product. Happy customers will usually have no problem doing this. Just make sure to tell them it is for use in your copy and make sure they are okay with that.


If you are just starting out you may not have any testimonials. Do not make them up. Falsifying testimonials is a bad idea. What you should do instead is to wait until you get feedback and then add it to your copy later on.


Don't rush into adding testimonials, though. You want to find good ones that really talk up your product. Testimonials can be effective if you choose the right ones. Do not just settle for anything, just to get testimonials on your copy. It is better to wait for good ones that will be effective instead of just using whatever you can find.


Testimonials can really beef up a copy. They add a lot of dimension and are a unique way to tell people that your product is valuable. People respond well to testimonials because they put more trust in what average people have to say about a product they bought.


Testimonials work on the same basis as word of mouth advertising. Word of mouth advertising works well because of that trust factor. People are more likely to listen to what an average person says about a product then what a copywriter says.


Testimonials are a great way to improve your sales copy and make it appeal to people. Testimonials are usually included near the end of the copy around the same area as the buy button is located. This helps to keep the customer focused on buying.

Your copy should be sure to include a section for testimonials. You should use the testimonials that are clear and precise. You want the ones that paint a nice, glowing picture of your product.


You can rewrite them, if needed, but be sure to avoid altering people's words too much. You should include some personal information, but again, avoid publishing too much information. Always get permission and allow the person to look over the testimonial you have written up before publishing it. If possible, include a picture of the person. This can really make the testimonial even more powerful.


Testimonials are seen all over in copy writing. They are a well used tool that helps add reliability to a copy. Using them is a great idea and something that is encouraged to help improve your sales copy.

- Leon Edward
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Posted by Leon Edward on September 15, 2007 10:28 AM |


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