Internet Business Ideas

Great Tips For A Successful Small Business Website

In the usual design world circles, it is tough to buck a trend or do something away from the crowd, risk takers, trend setters, innovation leaders may be modern but not always welcome in design business assuring profits year after year . However, thankfully these influences affect the design areas outside the purview of web design, where the designers and artists tend to change their style, direction and outlook.

There mmay be guidlines for business websites but certainly not strict rules, inovation is fresh and often a winner here. Following them or not is up to the web designer, but following certain guidelines to design a money making site would certainly help in the long term.

The main objective of a business website is representation of the company and describing the products and services offered by it on the internet. The website must make sure that enough information in this regard is available. Transparency is another factor while designing a business website. This can be achieved through the “About Us” page which should provide enough information about the management, the objectives, the history and the philosophy of the company represented. Photographs on this page enhance credibility, since they present a crystal clear transparent picture to the visitor which says “we have nothing to hide”.

Some designers tend to provide contact information in the “About Us” page, although it is not incorrect, a better and organized method would be the usage of “Contact Us” page. Many websites have long forms to fill with departmental details and other formalities.

Use pictures sparingly lest they distract the user from reading the content. The news page can be supported by writing relevant press releases rich in keyword content and distributing them to the important press release sites. This will help bring in more traffic to your site at the same time building credibility.

Use the “testimonials” page to put up comments from old customers. This would not only help in pushing your products and services but also in making the customers re visit and make further purchases.

These are but a few tips to designing a professional business website.

Leon Edward is the blog owner and webmaster of http://www.HomeBusinessIT.com where you'll find online business ideas and home business info , legitimate home internet business reviewed , home business management and marketing information where you can even get step by step affiliate marketing training to start your own affiliate marketing online business

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How To Start An Internet Business – Content, Content, Content

Content is King May be just a cliche if you are doing web homebusiness In this case, the cliché is correct.

Informative Pages

For the purpose of this article, content is defined as pages of text on your site either primary pages or information pages. Primary pages are the core of a site, to wit, the home, FAQ, site map, about us, contact us and service or product pages. Information pages are additional pages that support the primary pages, explain your service or product and answer questions. Primary pages convert visitors while information pages generate traffic.

Main Web Pages

Preparing content for your primary pages must be done carefully. You should have a list of keywords you want to highlight for each page. Using these keywords, content should be written clearly and concisely. Do not sacrifice the flow of your text in an effort to maximize the placement of keywords. While this common mistake can lead to quicker search engine rankings, it can damage your conversion rates and give visitors the wrong impression of your business. Traffic is useless if it can’t be converted to money. Focus on converting the visitor into a customer.

Information Pages

Information pages serve a number of functions, but first, they explain and support your primary pages. Second, they build credibility by providing evidence of your extensive knowledge and expertise.

Information pages also form a critical platform for promoting your site. The pages should be written in such a way as to be easily converted into articles. The articles should be submitted to directories for publication with a byline including a link to your site. As the articles are published, the byline will dramatically increase the link count of your site. The higher the number of links to your site, the higher you move in the rankings.

Headings or Subject Areas of Website

There are three idea generating methods to come up with the important information pages.

The first step is to review your product or service. Pages should be created providing explanations for the most simple to complex elements of whatever you are promoting. Make sure to cover basic items. For a real estate agent site, topics should include 1) how to buy a house, 2) how the process works from beginning to end; 3) how escrow works and so forth. Never assume your prospect understands some element of your product or service. Once these pages are created, the site should be significantly bigger and, thus, more attractive to search engines.

The next step is to review the results of the keyword research conducted when you decided to build a site. Looking down the list of keywords, focus on keywords with less than 1,000 searches a month. Because there are few monthly searches, competition for rankings under each keyword phrase is probably low and a god topic . As you site gains links, the various information pages will move up into top rankings. If you have 50 information pages each producing 100 clicks a month, they will produce 5,000 free clicks a month. Assume a conversion rate of 1/100 and you have 50 sales
Finally, forums are an excellent place to find topics. Forums are sites where people gather to discuss issues related to a particular subject.Each question is a potential topic for a page on your site. Make sure to focus on posts with lots of replies, as the number of replies reflects the amount of interest in the topic.

In Closing

Google, Yahoo and MSN frequently change the algorithms each uses to produce rankings. Continually adding relevant content to your site is just about the only method to smoothly ride these fluctuations. After all, content is king.

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Walkaway Income With Adsense And Marketing Articles

You’ve either built a website or purchased one, and now you’re ready to rock with Adsense revenue! Tons of Traffic You expect from submitting to all these search engines will be begging to click your Adsense links and make you rich.

Then you sit back and wait. And wait. And wait some more. Checking your stats daily hoping to see the rush of traffic pouring in.

The days of the above business plan working are long over. It might have worked in 1996, but today you’re going to have to do a lot more to promote your new website. There are still free traffic sources out there, but they want something in return to link to your new site. Content.

The concept of article marketing here is simple. You write an article that’s relevant to your sites topic, inserting a link or two within the article or the articles footer, linking back to your website. Then you submit it to article directories. They in turn publish your article, giving you a RELEVANT link back to your site and possibly sending you some of their traffic.

Many of the article directories out there have a lot of good traffic to share. Google wants to see INBOUND links to your site from other sites with similar content as the article sites

But the article directories are just the first stop for your article. Almost all of the article directories encourage other webmasters to republish your content on their own sites with similar topics. This snowball effect is exactly what we are looking for with each article we write.

Article marketing is only as powerful as your commitment to it though.It’s going to take a daily time commitment on your part.Article Directotry owners will tell you that there are many article marketers out there submitting as many as ten articles a day in an effort to promote their websites. .

{You don’t have to be an ex journalism major to write a short article to promote your website. Heck, you don’t even need to be a high school graduate to write a short article to promote your website}. All you need to do is to be able to read and write, if you can't do that, I doubt you can even put up a website.

It’s very simple. Hopefully when you built or purchased your website you picked a topic that you’re at least interested in. It doesn’t have to be a topic that you’re familiar with, just something that interests you! Write an article sharing what you learned with other readers. You can start as simply as “I didn’t know this, and you may not either….”

The bottom line is this. If you want to promote your new website without spending thousands of dollars, you must integrate article writing into your promotion plan. Without it, your road to success is going to be a lot more bumpy.

Resources For Successful Business

Affiliate Internet Marketing Business | Products To Sell on eBay | Home Business

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More Energy than money?

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A Line Of Business Credit Really Is A Requirement Today

As an entrepreneur, you’re hardwired to enjoy a greater level of risk than the average person. But do you enjoy the thrill of business and investing so much that you’re willing to risk:

-Being hounded by creditors
-Going Bankrupt?
-Not Being Allowed A Mortgage?
-Paying too much On Interest?
-Losing your house?

If you answered “no” to one or more of these questions, this may be the most important report you’ve read in a long time.

Because, if you’re like most entrepreneurs, investors, and business owners I’ve met over the past 28 years, you’re in danger of facing all of these horrific problems.

And it’s all because of your business.

In most cases, they don’t realize that they’re making a mistake.

And to tell the truth, even when they do realize they’re making a mistake … they lull themselves into thinking that the consequences will be a minor annoyance.

Until, one day, they can’t qualify for a mortgage. Or they can’t get the to-die-for financing offered on the new car they’re buying.

And it is all because they use their personal finances to fund the launch or expansion of their business. They then use personal credit cards to pay for business expenses. If you are in business or thinking about starting a business, business credit is a must.

Let me explain, most business owner have no idea that they can establish business credit and even fewer know how to how to establish business credit.

They would also be able to use business credit cards which don’t report to their personal credit reports, therefore, not lowering the personal credit scores.

Once a business obtains unsecured business lines of credit, they then have the working capital they need to start a business or expand their business. Best of all, the business lines of credit don’t report to the business owner’s personal credit report.

If you have set up your business profile correctly there are a number of banks that will lend to brand new start up business. That is right, brand new start up business with no track record whatsoever.

Make no mistake about it; business credit is a MUST for every business owner. Don’t put your personal assets at risk finance or fund your business!

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Marketing A Home Based Business Is Cost Efficient And Effective With Article Marketing

You can write articles that are related to your business and submit them to article directories promoting your site and increasing valuable backlinks to your website. Time is a constraint to many but the pay off though can be an increase in website traffic and more sales opportunities.

Steps to Promote with article marketing: Somehow you create the article from your own knowledge, research or hire a writer cheap, you then review the article , add your bio or about with a link and submit it.

One way articles create traffic to your web site is from the reader. The reader can find your web site address from a link in your article resource box. You have to make sure the article resource box contains a link to your website.

Article marketing is also known to be a method of viral marketing. Meaning popularity of your article has the potential to grow. For example, webmasters from other sites can use your articles to use as content on their web site. In return for allowing the webmaster for using your article, your article will include the resource box you created containing a link back to your site.

Search engines are place value on incoming links to your website that you will gain from each article accepted. This determines the how relevant your web site is.

For example, with more people buying online, writing articles gives you an opportunity to present yourself as an expert on the product people are looking for.You see, people are actually looking for the information you are writing about so articles can be a source of leads for your business.

Article marketing is a great way of having your site on the search engines but takes time. While no marketing method is guaranteed, in time you may see desirable results from this method of marketing.

The best part about article writing is that it doesn’t cost anything. It does take time to write the article correctly and submit them to your favorite article directories. When done correctly, the payoff will benefit your home business.

Leon Edward is the blog owner and webmaster of http://www.HomeBusinessIT.com where you'll find online business ideas and home business management info , legitimate home internet business reviewed , home business management and marketing information where you can even get step by step affiliate marketing training to start your own affiliate marketing online business

Attract Money, Success, Love, Anything You Desire !

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A Simple System To Make Money Online

Why do most people fail online? Why do they never make any money? It’s because they think about money first and about their customers last. They create a few pages, stuff them with affiliate links and ads and then they wait for the money to roll in -- usually they wait forever.

Here is a simple formula to build a successful money-making online business:

* Carefully research several niches before choosing a theme for your site. You should be passionate about the subject and there must be a hungry market for it.

* Start building valuable content for both, your site visitors and the search engines.

* Build more content, distribute articles, participate in targeted forums... this allows you to establish yourself as the expert in your field, to win the trust of your audience and to attract free, targeted traffic from the search engines.

* Add new marketing strategies. Publish an e-zine to build your customer base, to establishes yourself as the expert in your niche, to gain trust...

* Once you have a site of at least 40 content pages with at least 50 unique visitors per day, start monetizing: Add affiliate links, Google AdSense, sell your products or services...

It just doesn’t make any sense trying to monetize your site, as long as you have only a few visitors. Who do you want to sell to? Instead, focus on building more content, driving traffic, building your list...

Follow the "Content - Traffic - Trust - Monetize Traffic" formula and you can’t fail:

* Build valuable content for your visitors and optimize it for the search engines.

* After some time, the search engines will start sending you free, targeted traffic -- traffic that will steadily increase.

* Provide valuable, problem-solving information. This allows you to build a relationship of trust with your audience and they will be more than happy to buy your products, follow your recommendations...

* Ok, now and only now it’s time to monetize traffic: Place your affiliate links and Google ads, sell your own products...

Monetization comes last in the process of building your online business.. First, you should create valuable content, you generate traffic, you gain the trust of your visitors and only then it makes sense to monetize your site traffic.

.

Leon Edward is the blog owner and webmaster of http://www.HomeBusinessIT.com where you'll find internet business ideas and home business management info , legitimate home internet business reviewed , home business management and marketing information where you can even get step by step affiliate marketing training to start your own affiliate marketing online business

Attract Money, Success, Love, Anything You Desire !

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Beginning Website Performance and Analysis

When it comes to e-commerce, the time-tested cliché is, “Content is king.” In this case, the cliché is correct.

Content

For the purpose of this article, content is defined as pages of text on your site. Content is often broken down into two categories, primary pages and information pages. Primary pages are the core of a site, to wit, the home, FAQ, site map, about us, contact us and service or product pages. Information pages are additional pages that support the primary pages, explain your service or product and answer questions. Primary pages convert visitors while information pages generate traffic.

Primary Pages

Preparing content for your primary pages must be done carefully. You should have a list of keywords you want to highlight for each page. Using these keywords, content should be written clearly and concisely. Do not sacrifice the flow of your text in an effort to maximize the placement of keywords. While this common mistake can lead to quicker search engine rankings, it can damage your conversion rates and give visitors the wrong impression of your business. Traffic is useless if it can’t be converted to money. Focus on converting the visitor into a customer.

Information Pages

Information pages serve a number of functions. First, they explain and support your primary pages. Second, they build credibility by providing evidence of your extensive knowledge and expertise. Unlike primary pages, information pages can be written with more of an eye to keyword manipulation.

Information pages also form a critical platform for promoting your site. The pages should be written in such a way as to be easily converted into articles. The articles should be submitted to directories for publication with a byline including a link to your site. As the articles are published, the byline will dramatically increase the link count of your site. The higher the number of links to your site, the higher you move in the rankings.

Information Page Subjects

If information pages are so important, how do you come up with topics? There are three methods.

The first step is to review your product or service. Pages should be created providing explanations for the most simple to complex elements of whatever you are promoting. Make sure to cover basic items. For a real estate agent site, topics should include 1) how to buy a house, 2) how the process works from beginning to end; 3) how escrow works and so forth. Never assume your prospect understands some element of your product or service. Once these pages are created, the site should be significantly bigger and, thus, more attractive to search engines.

The next step is to review the results of the keyword research conducted when you decided to build a site. Looking down the list of keywords, focus on keywords with less than 1,000 searches a month. Every one of these keywords is a potential topic. Because there are few monthly searches, competition for rankings under each keyword phrase is probably low. As you site gains links, the various information pages will move up into top rankings. If you have 50 information pages each producing 100 clicks a month, they will produce 5,000 free clicks a month. Assume a conversion rate of 1/100 and you have 50 sales. As more pages are added, the figures will continue to rise.

Finally, forums are an excellent place to find topics. Forums are sites where people gather to discuss issues related to a particular subject. The discussions typically start when someone posts a question. Each question is a potential topic for a page on your site. Make sure to focus on posts with lots of replies, as the number of replies reflects the amount of interest in the topic. To find relevant forums, simply search for “forum + subject” on any search engine.

In Closing

Google, Yahoo and MSN frequently change the algorithms each uses to produce rankings. Such changes can blow holes in search engine optimization strategies. Continually adding relevant content to your site is just about the only method to smoothly ride these fluctuations. After all, content is king.

Attract Money, Success, Love, Anything You Desire !

Get Your FREE Mind Movies and Create Your Ideal Future. Visit my special offer link at
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Maintaining a Positive Attitude Is Good For Business

And the end result of managing your time properly should be fostering the right attitude for business. Here are six ways to build a positive attitude.

1. Be Committed It took me a couple of years to reach the point I’m at now. I could have given up any time before I got here and I had a million different reasons for doing so. But I knew what I wanted and stuck it out. That’s the first key to success.

2. Accept Challenges Being your own boss and owner of your own online business can be scary and a bit intimidating. It takes guts to leave a 9 to 5 job and start your own online empire. It takes guts to have a dream and to go for it. You ultimately determine whether your business succeeds or fail.

3. Be In Control. Keep your mind focused on important things. Set goals and priorities for what you want to do and accomplish. Develop a strategy for dealing with potential problems—and when those problems surface, feel confident in your ability to handle them. The worst you can do is fail.

4. Don’t be too Critical

There is no use criticizing yourself once you’ve made a mistake. Saying “I should have landed that account or handled that situation differently” is not going to make any difference at all. It’s just going to drain you of your energy and discourage you. Simply learn from your mistakes and move on.

5. Practice Makes Perfect

And stop worrying about getting everything right. It’s not going to happen. If Time Warner can buy AOL, you can create a website that bleeds cash. Just keep trying.

6. Ask for Help

You want to work for yourself not by yourself. There is nothing wrong with asking for help. Don’t think you’re incompetent simply because you can’t do it all. Professionals hire other professionals to do the job properly. Don’t be afraid to bring in a specialist when you need it.

If I have to warn you that there’s nothing more important than getting the work/family balance right, then the chances are you’re going to learn the hard way. I went into this for the money. But there’s no question that the greatest benefit my business has given me is the extra free time I have to spend with my family. I’m sure if I put that time into building more websites or creating more products, I’d make more money.

But there’s more to life than money.

You can also see that the following myths are simply untrue:

Your site has to have millions of page views to make money.

It doesn’t. Small sites with good conversion ratios can make more cash than large sites with lots of click-through traffic.
Ad revenue and affiliate revenue don’t make money.
It’s easy to make money: just put up a website and the money will roll in.

They do, if you know how to use them.

If only that were true! Making money on the Web takes time, effort and investment.

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Title:
John Reese's Top Traffic Secrets

Word Count:
725

Summary:
John Reese has proven himself as one of the top internet marketers. Here are some of his best traffic secrets.

Keywords:
john reese, traffic secrets, internet marketing

Article Body:
Track all sources of traffic generation.

John Reese stresses the need to track where all traffic comes from and at what cost. It is crucial to know exactly how many sales, newsletter sign-ups, or other leads your particular marketing campaigns generating. This enables you to work smarter and not harder. By tracking all traffic to your site you can make twice as much while working fifty percent less.

Content is King

On the internet, people are searching for one thing....... Content! Load your website with as much content as possible. Then, continuously add content. Search engines love information and they will love your site if you've got lots of it. There's plenty of free content for the taking on the internet. You can load up your site with articles from article directories like ezinearticles.com. Or, you could be like John and use content from the public domain. Or, you can use content that is in the creative commons. This type is now easier than ever to find now that Yahoo and others have come out with a search engine designed specifically for content that is in the creative commons.

An affiliate program is critical to maximum traffic and sales. Lots of internet marketers don't take advantage of this powerful traffic-generating technique. An affiliate program allows you to have your own personal salesman spread all over the web. The best part about it is that there is absolutely no risk involved but tons of traffic and sales to gain. Your website simply cannot grow to its full potential without an effective affiliate program.

Banner Ads

John Reese advocates the use of banner ads during a time when they are largely an untapped marketing source. Banner ads are one of the most overlooked sources of targeted traffic online.

Also, banner ads are now one of the cheapest sources of targeted traffic. In the late 1990's during the dot-com boom, people were selling banner ads for $40 and $50 CPM. Then the dot-com bubble hit and these rates hit the floor. You can now buy banner ads dirt cheap, at $1 to $1.50 CPM. This is $1 for 1,000 banner impressions. The key here is to find the perfect place to advertise that will send targeted, willing to buy customers to your site.

Create viral reports that can quickly spread around the internet. This method works best when you have an affiliate program. Allow others to brand your report in order to encourage its distribution.
A quality free report can be a powerful promoter when passed around the internet. This same phenomenon can occur when you submit your articles to article directories and popular newsletters.

Take advantage of your virtual real estate.

Take advantage of the different parts of your website. Don't let any of your web pages go to waste. You can do this by adding a link to another one of your web sites or pages on your thank-you or sales confirmation pages. If you have articles on your site, place links to related articles on the bottom of the page. The longer you keep a visitor at your web site, the more valuable they become.

It is very important to funnel traffic from within the multiple sites you may have.

Continually seek out other web sites to link to you. Now, we're not just talking about any kind of link here, but powerful, traffic-generating links from respected sites. Here are some quick suggestions:

Send a related web site an article that you have written and allow them to display it on their website with a resource box at the end. Offer to exchange articles and tell them about the benefits of doing so.

Allow multiple, related web sites to distribute your free e-book or report. All web masters are looking to add value to their web site, why not make it easy for them.

There are unlimited possibilities, be creative!

Online group participation can produce a no-cost stream of traffic and sales.

Get involved in email discussion lists, online groups and forums that are related to your target market. Becoming involved in discussions makes you very credible. Traffic from forums can produce a much higher sales conversion rate.

This method can produce quite a bit of sales for you just by helping others out. Not to mention, you'll learn a lot along the way.

New people are succeeding in opening their own online niche store or supplying what sells well on eBay . Get A Free Trial for Wholesale Products To Sell at Products To Sell On eBay . Start with eBay Basics

Learn hottest technique for internet marketing at Video Marketing

Learn to Day Trade , Beginners Day Trading , Learn Affiliate Marketing , Home Business Management Sigma Certification Six Sigma Black Belt Certification

More Energy than money?

Learn How to Turn 5 hours a week into
$500 per month, just visit http://www.StartAHomeBusinessFree.com

Selling Online? Find Wholesale Products To Sell at products to sell on eBay

Finding A Job In A Recession can be tough , learn or update your computer and business skills at office online training with MS Office Training
but here is what is easy...

Use you subconscious mind and infinite mind to ... Try Brain Software

Improve your self confidence and looks with cosmetic surgery

John Reese's Top Traffic Secrets

Track all sources of traffic generation.

John Reese stresses the need to track where all traffic comes from and at what cost. It is crucial to know exactly how many sales, newsletter sign-ups, or other leads your particular marketing campaigns generating. This enables you to work smarter and not harder. By tracking all traffic to your site you can make twice as much while working fifty percent less.

Content is King

On the internet, people are searching for one thing....... Content! Load your website with as much content as possible. Then, continuously add content. Search engines love information and they will love your site if you've got lots of it. There's plenty of free content for the taking on the internet. You can load up your site with articles from article directories like ezinearticles.com. Or, you could be like John and use content from the public domain. Or, you can use content that is in the creative commons. This type is now easier than ever to find now that Yahoo and others have come out with a search engine designed specifically for content that is in the creative commons.

An affiliate program is critical to maximum traffic and sales. Lots of internet marketers don't take advantage of this powerful traffic-generating technique. An affiliate program allows you to have your own personal salesman spread all over the web. The best part about it is that there is absolutely no risk involved but tons of traffic and sales to gain. Your website simply cannot grow to its full potential without an effective affiliate program.

Banner Ads

John Reese advocates the use of banner ads during a time when they are largely an untapped marketing source. Banner ads are one of the most overlooked sources of targeted traffic online.

Also, banner ads are now one of the cheapest sources of targeted traffic. In the late 1990's during the dot-com boom, people were selling banner ads for $40 and $50 CPM. Then the dot-com bubble hit and these rates hit the floor. You can now buy banner ads dirt cheap, at $1 to $1.50 CPM. This is $1 for 1,000 banner impressions. The key here is to find the perfect place to advertise that will send targeted, willing to buy customers to your site.

Create viral reports that can quickly spread around the internet. This method works best when you have an affiliate program. Allow others to brand your report in order to encourage its distribution.
A quality free report can be a powerful promoter when passed around the internet. This same phenomenon can occur when you submit your articles to article directories and popular newsletters.

Take advantage of your virtual real estate.

Take advantage of the different parts of your website. Don't let any of your web pages go to waste. You can do this by adding a link to another one of your web sites or pages on your thank-you or sales confirmation pages. If you have articles on your site, place links to related articles on the bottom of the page. The longer you keep a visitor at your web site, the more valuable they become.

It is very important to funnel traffic from within the multiple sites you may have.

Continually seek out other web sites to link to you. Now, we're not just talking about any kind of link here, but powerful, traffic-generating links from respected sites. Here are some quick suggestions:

Send a related web site an article that you have written and allow them to display it on their website with a resource box at the end. Offer to exchange articles and tell them about the benefits of doing so.

Allow multiple, related web sites to distribute your free e-book or report. All web masters are looking to add value to their web site, why not make it easy for them.

There are unlimited possibilities, be creative!

Online group participation can produce a no-cost stream of traffic and sales.

Get involved in email discussion lists, online groups and forums that are related to your target market. Becoming involved in discussions makes you very credible. Traffic from forums can produce a much higher sales conversion rate.

This method can produce quite a bit of sales for you just by helping others out. Not to mention, you'll learn a lot along the way.

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Adsense That Works

People unconsciously ignore ads, not because they aren’t interested in the products or services that are being offered, but a natural instinct to focus on the material they’re reading and block out “distractions”. Remember: they’re on the web to look for information. That can be a particular song they want to download, an article on their favorite celebrity, or a chicken recipe they can cook for dinner. They’re concentrating on that issue, and their minds are quickly filtering out whatever seems to intrude on that search. That includes the background noise of the room they happen to be surfing in, and the visual noise on the web page.

Ads are said to be “visual noise”, and ironically, the larger (and more obvious) the ad, the more likely it’ll be ignored. That seems to go against all instincts of advertising—bigger should be better, right? That may work on a highway, when a looming billboard will catch your either whether you plan to look or not, but on the Internet, there are just too many ads. As a gut-reaction, the eye skips over anything that looks like the “traditional” advertising banners, regardless of the text contained in them. That’s why if you look at the studies, 468 x 60 ads, and the 728 x 90 ads, actually get the lowest click through rate.

But the challenge of Adsense is to make people read the ad, and click on it. How do you accomplish that if the brain automatically dismisses your message as “junk”? Simple: by not looking like an ad, and then inserting yourself at the point where people would be most interested in what you say. Then, website viewers not only notice you, but see you as a valid solution (or at least, a possible solution) to a pressing problem.

The Color of Money

Traditional graphic design principles will tell you to use bright, contrasting colors to get somebody’s attention (it’s also called the “bright neon sign” phenomenon). But for Adsense, you get better results when you take the subtle approach and blend into the page that you’re on. Instead of looking like an ad, you are seen as a valid editorial content: as informative, helpful, and credible as the article they happen to be reading.

That’s why your ad background and its border colors should be the same color as the web page on which it’s located. If your website’s white, then your ad assumes that color; if it’s blue, then you know what shade to pick. This isn’t sneaky, it’s reader psychology. Advertisers in magazines have been doing it for years—not copying the color, but the font of the magazine pages. Readers are then more likely to continue reading the ad text rather than skipping it over it because it’s “not part of the page”. By the time they realize that it’s an ad, they’re intrigued by the benefit being offered (and if they aren’t, at least they know about you—much more than what you would have accomplished if the ad had been dismissed). By applying this principle to your Ad Sense, you get better results.

Another trick: use the standard blue color for your links, but make the advertiser’s URL (the domain name below the ad text) in a very unobtrusive color and size. Combine this trick with making the rest of your website content a non-traditional color that is not as noticeable as blue (for example, a dark green), and you have a more subtle way of drawing attention to your Adsense links. Readers will gravitate towards the link, thinking that it is a neutral and objective way of finding more information, and click. And you know what that means for Adsense revenues.

Location, Location, Location

As they say in business, location is the secret to success: be where your market needs you (and in this case, reads you). For example, avoid placing ads on the left or right periphery of the page: people don’t bother looking there, since the webtext flow is from top to bottom. Unless a photo or other graphical element pulls their eyes to the side, there is no reason for them to look beyond those margins. Plus, Internet users are conditioned to look for content in the center— so you also have to be in the center to be deemed “valid content”.

This rule is particularly true for people who have a very specific question or concern and found the page by typing key words into a search engine. They are not interested in anything outside that query. To get their attention, place a large rectangular ad above your content (for example, the top center column) but below the title. Then, choose a message that is related to the key words that were probably used. For example, if it’s a website about “widgets”, and your article is a review on the latest “blue widgets” then Ad Sense on “Find Cheap Widgets Now!” would have a high percentage of clicks.

Why does placing Ad Sense underneath the title work so effectively? Because there is an immediate association with content. Your website title summarizes the topic or concern, the text expounds on it, and your Ad Sense is sandwiched within those two very important elements. You would not get this kind of click through if you placed it above the title, where it’s perceived as literally “outside” the topic and hence, irrelevant or secondary.

Since Google allows you to put three ad blocks, where do you put the other two? At the end of the content, preferably above the Author’s Box. This reaches the educated, and perhaps slightly more cynical reader, who had preferred to read up on the topic and is now ready to make an intelligent, informed decision about what products or services to buy. You can place a third ad block at the side if you have a short article or are concerned about cluttering the site. Otherwise, put it within the content, catching visitors who may be quickly bored with the article and may not reach the end of it, and is willing to “click away” from the site (and hopefully to the advertisers).

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Make Money Online With Dead Websites

Have you ever heard about ‘dead websites’? It is about the websites which end their life on internet after a while. What happens to these after their death? Is there an archive where you can trace them? Does anyone keep statistics how many websites are dying daily or monthly? Which country or which category has actually the biggest cementry of websites? Is there a study about the reasons of their death? The questions could go on.

The idea about this dark part of internet came up when I was surfing on a shortwave radio in the middle of the night. Suddenly, I caught the words ‘Tod und Sterben im Internet’ from a German channel. The program was almost ending. ‘Tod und Sterben im Internet’ means ‘death and dying on internet’. How sad it sounds! But what does it actually mean? I can’t give a better description than the next I found on the internet:

‘They are born, they grow, they are loved by a few, they communicate a few things, and then they go on to die. The death of a website generally goes unmarked, unnoticed, and unrecognized. A dead website is no longer a valuable enterprise but a historical record, a fiercely marked arena of time. A website that has died gets no funeral, no sendoff, no eulogy, and often gets no final words. Websites seem to die a strange death - they are both very public and very private organisms, created by a living few for a living audience and when they pass, the act of viewing them or reflecting on them is inherently solitary. (see: www.deckchairs.net/blogs/main/archives/000721.html)

You would think that the Google Robot which spiders every online information and transfers it to earning would also have an answer to this interesting problem. Unfortunatly, after searching for a week I was not able to find any answer at Google or Google Lab.

On the contrary, I found that search engines in general do not like dead sites. One of their princpiles is to deliver more actual and content dynamic sites in their results. Therefore they don’t like dead sites, dead links and every website which has any smell of death. They even don’t like what we might call exhausted sites, sites which are build up ones and never changed or worked on later. These can also be interpreted as potantially dead or close to dead and are therefore placed at the bottom of the search results.

The searchengines might not be interested in them but that does not decrease their importance for the history of the internet or social-economic sciences. The questions mentioned at the top are worth studying this problem in depth. Still, it should be mentioned that the general interest in the topic is still waiting. This might come in the near future.

In fact the few information that are available on the internet already give a hint to the coming up. The website www.archive.org gives for example an insight into the history of many websites. If you type an URL in their ‘waybackmaschine’, you might get screenshot results from 1996 on. It is interesting to follow the development of the design of some nowadays very popular sites. Archive.org is connected to Alexa and therefore shows only the sites which are ‘caught’ by Alexa. Neverthless, it is a very important and highly valuable contribution to this field.

Another site called www.disobey.com shows in the category ‘ghostsites’ a list of dead sites or ghost sites like they call them. There are also comments added to some dead websites; about their development and the reason of their death. The site and its list are a product of personal input of the editor of the site, Mr. Steve Baldin.

Of course, also in this field the smart ones are first. A website already promotes itself with ‘How to bring your site to life again’. Like their co-operators in the company world, they promise to bring life in a dead website. Within three months your dead website will have the best position at searchengines. Another website explains how you gain benefit from a dead website. Imagine website x was working in the travel business. You also have a travel website and know that x is out of life. So trace the backward links to x, explain the situation to the webmasters of these given links and tell them that your website could be a subsitute for the dead x. Your site will have, so the website confirms, in no time 10-20% more quality linkpartners.

Unfortunatly, the social rule seems to be valid also over here. Like the Dutch expression says: ‘For the one it is his death, for the other his bread.’

Not to be a bread for others, don’t forget to say when you open your browser each morning and see your homepage:

Still Alive!

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Creating A Website Winner

Like many people, you may have been dreaming of the day when you can start your very own online business. You've got a great idea waiting to explode, and you know that it's going to be a winner. The vision is there, as are the enthusiasm and skills. Now there's just one more thing you need before you can make that dream a reality, and that's a website--your public face to the world.

Building a website can be an exciting experience. However, when it comes to creating a business website, it is very important to look before you leap. Here are a few things to consider before launching your online presence:

1. COMMUNICATION IS THE KEY

When creating your business website, the most important thing to consider is exactly what it is you want your potential customers to know. Before the first page is prepared, you need to clearly outline the purpose of your business, then communicate that information via your website.

Over the years, I've visited countless websites that provide virtually no content at all. When it comes to a business website, lack of information is disastrous.

Imagine for a moment that you need a new pair of shoes. Checking the telephone directory, you find a listing for a shoe shop at the local mall. Eager to find the perfect stilettos, you hotfoot straight over.

Arriving at the store, you are surprised to find that there is no stock on display, no information about what is available, no sales assistant to answer queries, and nothing to indicate how much a pair of shoes is going to cost.

Without a backward glance, you turn on your heels and walk out the door, knowing all too well that there will always be another shoe shop just around the corner.

A scene like this is too ridiculous to believe, right? Yet, it happens thousands of times every single day. Not at the mall, but in the ever growing cyber-marketplace.

If you have a product or service to sell online, then you need to present it in a way that is both informative and enticing. Your homepage, in particular, must communicate your message clearly and grab your visitor's attention. If it doesn't, they will click off the page faster than you can say, "Lost opportunity."

If you lack the confidence to write your own customer-attracting text, it may be worth hiring a writer to prepare it for you. It could make all the difference.

2. POLISHED TO PERFECTION

We've all heard that "you can't judge a book by its cover," but the reality is that we all do--and the same is true for a business website.

When it comes to a personal website, almost anything goes. However, the same freedom does not apply when it comes to business, where the website should be a polished and professional representation of the business or service, while still reflecting the personality of the owner. Many fail to grasp the importance of that first impression. As an online business owner, you will literally only have seconds to capture a potential customer's interest.

If your site is sloppy, slow to load, and generally looks like it was built by your grade school child, it is a fairly safe assumption that you will never develop the successful online enterprise of your dreams.

Today, with the availability of online site builders, there is no reason for anyone to have a site that looks unprofessional. Even without any knowledge of programming or HTML, site builders make it easy to create an online business presence that is polished to perfection. It's as simple as selecting a template and typing in your text. Before you know it, you'll have a website that says to the world, "I'm ready and more than able to serve you."

3. THIS LITTLE BUSINESS WENT TO MARKET

It's amazing how many people go blissfully into business with the notion that they only have to open the door, and the customers will come running. Nothing could be further from the truth. There is a common denominator found in the majority of unsuccessful online businesses, and that is a lack of marketing.

No matter how brilliant your website may be, or how clever your product or service, success will be very slow in coming if you don't take steps to get the word out to the marketplace.

People often tell me that they are disappointed because their new website is not generating any sales. The first thing I ask them is whether they have done any marketing. More often than not, their response is that they haven't really done anything at all.

Building a successful online business takes time and effort. It can take many months, if not years, for a business to develop a reputation for reliability and trustworthiness. However, once gained, that reputation is more precious than gold. Unfortunately, most business owners give up before they ever reach that point.

When promoting your business, the first step is to make sure that your website is optimized for search engines. To do this, ensure that your website meta-tags include the most important keywords pertaining to your business. Keywords should also be included in the title tag.

Once you've done this, and your website is completely ready to be seen by the public, submit your site to the search engines. To do this, you can use the FREE service provided at the following site:

http://www.submitexpress.com

Another excellent site is selfpromotion.com. Here you can gain valuable information on how to market your business. They will even submit your site to search engines if you make a donation to their service:

http://selfpromotion.com

Having your site listed with search engines is essential. However, to get traffic quickly you will need to use a Pay Per Click service, such as Google Adwords and Overture.com (Yahoo search marketing).

Decide on the keywords and phrases that most people would use if they were looking for your service. Then start bidding for those words, making sure that you ONLY nominate the lowest amount available. Google and Overture will suggest a figure, but DO NOT bid that amount. Start small and see how much traffic you can generate. Once you see results and your business begins to grow, gradually increase your bids, if necessary.

When preparing your website and promoting your business, it is very important to remember that every penny and second spent improving your online presence, is an investment in your future.

Ultimately, there are two types of online businesses--those that are website failures, and those that are website winners. Get things right at the start, and your dream business will never become a nightmare.

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Marketing Strategies on Web

Search engine marketing can be a complex and scary topic. Endless opportunities to advertise and market, constantly changing trends and technologies, and overly complex solutions all come with the territory. So, what you don't need when you're evaluating or creating your search engine marketing strategy is lengthy explanations about how different techniques work. Instead, seek out advisors who can guide you with simple explanations and techniques based on real results. That's exactly what following article is about. It's a simple list of four things business owners can use in creating or evaluating their search engine marketing strategy.

1. Establish Your Internet Marketing Strategy Goal

Many consultants will tell you to set goals about what you want to achieve with your website. Forget it. Those are distractions from the real question you need to ask yourself, which is

"What is THE purpose of my website?"

Once you answer that question, all other aspects of search engine marketing strategy can be leveraged to help you achieve that purpose. Typically, people use their website for many different purposes. Regardless, you still need to answer this question. The focus you will get from it will help you create a more effective strategy.

Here are the top three most common answers to the question "What is THE purpose of my website?"

1. To sell things

2. To generate leads for my sales team

3. To educate my target audience

It can be this simple! Just decide which of the three answers above suits you best (or create your own) and then move on to step 2.

. Establish a Search Engine Marketing Plan

There's a reason why search engine marketing is so hot. It works. It consistent generates leads, sales, etc. at a lower cost-per-lead or cost-per-sale than traditional mediums like TV or direct mail advertising. It makes sense when you think about it: when people want to find something online, they go to Google, Yahoo!, MSN, etc. and search for it.

Search engine marketing is all about SHOWING UP when people search for what you sell, offer, or have on your website. There is a growing body of knowledge (books, articles, etc.) on how to do this. And like anything else, it has become over analyzed and too complex. To further complicate things, some search engine marketing techniques are ethical and legitimate, while some are not. The best approach is to create a search engine marketing plan that focuses on two aspects:

1. Search engine optimization - showing up in the "free" area of the search engine's results

2. Pay-per click advertising - showing up in the "paid" area of the search engine's results

For search engine optimization, first realize there is no "silver bullet." There just isn't a way to easily get ranked consistently high in the search engines. It is a combination of factors that always come down to one underlying truth: build your website according to web standards, with a focus on accessibility for all.

Just like search engine optimization, there is no "silver bullet" for pay-per click advertising, either. Instead, the formula for PPC success is in well-placed bids (what you will pay to have your ad show up) combined with meaningful landing pages (where people go when they click on your ad).

. Conduct Search Engine Optimization (SEO

The goal of search engine optimization is to make changes to your website to get higher rankings in search engines. Yet, search engine optimization is a confusing sector. On one hand, there are "snake oil salesmen" ready to get you a #1 ranking with their latest trick. On the other hand, the things that actually do work are very simple, and frankly, just not very "sexy."

The best strategy to take is a common-sense approach to SEO: develop standards for your website that ALL pages must adhere to. If you do this, and enforce it, you can then branch out to some of the other "niche" aspects of SEO.

Here's a sample list of SEO standards to enforce on your website:

1. Write descriptive HTML page titles that really describe the page it is on (in 255 characters or less)

2. Write a summary sentence that really describes the page it is on (in 255 characters or less)

3. Write page content that is focused on

4. Write descriptive ALT text for all images that describes the concept the image illustrates and never use images for text

5. Build all pages to comply with current web standards observed by the World Wide Web Consortium (W3C)

Only once your web pages comply with the above standards should you start more advanced SEO techniques, including keyword targeting, 301 redirects, link building (getting more links to your site), RSS news feeds, blogs, and SEO-specific metrics and tracking.

. Leverage Pay-Per Click Advertising

Pay-per click advertising helps you get more traffic from search engines through advertising in search engine results. You pick terms that people search on. You bid a price per click on your ad that you are willing to pay. You ad shows up when someone searches on that term, and, if you're lucky, they click on your ad and come to your website.

So, pay-per click advertising really boils down to 3 components:

1. Picking keywords to advertise on (i.e. target keywords)

2. Determining what to bid for those target keywords

3. Writing copy for the ads that show up when people search

Picking keywords is all about knowing what terms your customers, clients, etc. would use when searching for your product or service. There are several tools to help you generate ideas. The best tools also check to see how many searches-per-month your target keywords receive. You typically want to find keywords that generate a lot of searches every month, but are focused enough for your business. For example, a company that sells Keen high-performance outdoor sandals probably would be best served bidding on "keen sandals" versus "sandals" which could include searches for the all-inclusive resort, Sandals.

Determining what to bid for your keywords can be a highly-scientific process, sometimes managed by complex software and several key metrics. To keep it simple, let a tool like Google Adwords Traffic Estimator recommend to you what to bid at first. Start there, and start small. Your best bet is to lock-in a low daily budget limit until you are comfortable with the impressions your ads are getting, the flow of traffic from the ads to your website, and what those people do once they get to your website.

Writing ad copy comes down to writing a headline that people will click on, and creating compelling copy below that headline/link that will get people to click.

Headlines are best created by following what magazine covers do: focus on getting attention through eye-catching, short phrases. Using words like best (i.e. "Best Tips for a Summer Barbeque"), ultimate (i.e. "Ultimate National Park Vacations") and number-based lists (i.e. "Top 5 Hybrid Cars for 2006") have all been proven to work.

Writing effective ad copy below the title/link is really about reinforcing the term(s) search for. This means using the keywords in the ad copy, and starting the copy with an action verb.

By following the approach above, you can create or evaluate your search engine marketing strategy, focus on what matters most when executing your plans, and more effectively achieve your goals.

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Increase Website Sales With 10 Strategic Tips

If you already have a website or want to get one then spending time learning what your website needs to have in order to increase online sales should be your primary step you take. In this article we are going to cover some major TOP 10 points on what your website should have to consistently drive online sales.

1. Get the attention through clear marketing messages – Your website should have a clear message about your products or business. Show your visitors the benefits they get if they choose your product or business. Make sure that you define your marketing messages clearly for all your critical audiences.

2. Make your visitors feel comfortable – Make sure that your visitors will feel comfortable on your website. Use nice and creative graphics with your content. Use your main business address on your contact page and not P.O. Boxes since it won’t make your business look very dependable. You should also have your phone number located on all of your pages on a visible spot. Your answering message should have the name of your business recorded on it. You are a professional right? Remember to always have your e-mail, phone number, or contact form easily accessible from all pages of your website so your visitors don’t have to struggle to get in touch with you. Another good idea is to provide FAQ page to give your visitors the extra confidence to buy without having to contact you.

3. Create a newsletter – Provide your visitors with a newsletter that they can easily subscribe to. This is your marketing tool that doesn’t cost you anything. It is something catchy that will grab their attention and make them want to sign up.

4. Include your specials – Make sure that you give your visitors good reasons to buy from you. When you tell your potential customer who’s just looking around that you will give them the best deal in town, and to call you back before they buy. I can guarantee that if you handled the communication good they will call you back before they make a buying decision. What you say to them will always be in the back of their mind. Now don’t think that you need to beat the price that they bring back to you. You can always include something extra special to the mix.

5. Keeping in touch with existing customers – Remember that your existing customer is more likely to buy from you again, or refer you to someone, than someone you find who in only interested in your product or business at the time. Remind your customers by phone, e-mail, or postcards about your website or business and let them know about the updates or specials that you have.

6. Create an online marketing campaign – Set some time aside every once in a while and keep looking for ways to promote your website. Establish new linking partners that will advertise your website on theirs. Write interesting and resourceful articles that can help other website owners to provide for their visitors. Establish your monthly budget and invest it in search engine marketing or good business related websites that will bring you quality visitors.

7. Improve you website graphics - Try to stay away from clip art images or something out of style because it won’t have much effect. Make your graphics unique and come up with nice and catchy advertising tag lines. If you need help, hire an agency that will help you come up with the appropriate marketing messages and design eye catching advertising pieces that will seize your visitors’ attention.

8. Perform a regular competitor and customer research – Continue doing research on your competitors and customers. Try to keep your website updated and competitive. After all, the website is your best educated and most knowledgeable salesman that works 24/7.

9. Customer is always right – Your customer is always right, even if they are not. It is important to acknowledge the comments or concerns your customers may have. This will allow you to improve your website in order to make future customers completely satisfied. After you have changes made, jump right back into selling again.

10. Choose a reliable web hosting - Don’t settle for less or judge the hosting by price. You need your website to be available to the world all day everyday. Please note that there is no such thing as “unlimited bandwidth” in web hosting. Any good network engineer or technician can explain why that is.

These 10 tips will help you understand how to increase your online sales. To finalize this article I just want to add two more very important things. Please do not put your picture on the home page. Your navigation of the website should be easy to follow and fool-proof. Don’t complicate things by providing too many options for the customers that will just get them lost. Now go sell.

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Six Sigma Certification Can Help legitimize

The Six Sigma Black Belt Handbook

EXTREME SIX SIGMA!TAKE SIX SIGMA TO THE NEXT LEVEL WITH THESE RIGOROUS BEYOND-THE-BASICS TECHNIQUES

When you're ready to tackle your business's most intractable problems, you're ready for The Six Sigma Black Belt Handbook. Going far beyond simplified or hypothetical explanations of Six Sigma aimed at novices, this Handbook delivers practical, working tools to sophisticated Six Sigma practitioners. You get details on advanced methods, quantitative and intense, aimed only at those Six Sigma practitioners who are unwilling to settle for anything less than the best possible performance in manufacturing and services.Written by four top Six Sigma coaches from the world-renowned Motorola University, this second volume in the much-anticipated Six Sigma Operational Methods Series shows Six Sigma Black Belts, Master Black Belts, Champions, and Sponsors how to help their companies move measurably closer to sustainable, world-class business results. Delving into the most complex difficulties that businesses face, the Handbook provides methods and models that work throughout the enterprise, integrating and aligning disparate functions such as R&D, manufacturing, human resources, finance, marketing, quality, and customer service into a forward-moving, ever-improving whole that is in line with corporate vision, mission, and key strategies.

For the first time, the Six Sigma Management System is detailed to show how project level methods and team approaches are integrated with leadership practices and tools to achieve long-term sustainable improvements.Look inside for the potent analytical and strategic tools you need to Lead multiple initiatives without conflictEstimate quality project cost on a project-by-project basisSolve complicated problems with resourceful tools that drive creativity and innovationUnderstand and write logical Six Sigma financial reportsMentor business skills and team/leadership skills throughout the enterpriseDrive engaged leadership teams through implementation of the Sig Sigma Management System for sustainable, integrated improvement effortsIf you're ready for serious combat with tough-as-nails business problems, The Six Sigma Black Belt Handbook is the book for you.

This results-driven manual shows Black Belts, Master Black Belts, Champions, Sponsors and other trained Six Sigma practitioners how to get down and dirty with erratic, error-prone processes and slow cycle times everywhere in the enterprise. More than that, the Handbook trains yuou in across-the-enterprise process improvement, showing you how to use a sophistic and Six Sigma Management System to resolve stubborn, resistant problems in communication, performance, and managing change.Loaded with advanced, yet practical approaches, leadership pearls, and analytical solutions that break intractable business logjams, The Six Sigma Black Belt Handbook helps you Manage an integrated organization-wide, improvement effortSteer large-scale projectsGuide several projects at the same timeProduce sustainable Six Sigma results in areas such as human resources and marketingOptimize transactional processes such as billing and customer supportUse Six Sigma weaponry to move the entire enterprise measurably closer to mission accomplishedSuccess stories from enthusiastic Six Sigma companies such as Motorola, General Electric, Allied Signal, and Citibank will keep you reading. Innovative mehods in team leadership, aligning the organization, analysis, financial measurement, and problem-solving will have you eager to put them to work.If you're an accomplished Six Sigma warrior, whether your organization is small or large, The Six Sigma Black Belt Handbook is the tactical weapon you need to measurably take your business to the next level of accomplishment, improvement, and coherence.

Tom McCarty is the Director of Consulting Services for Motorola University. Tom and the Consulting Services team are dedicated to improving the business performance of Motorola's suppliers, channel partners, customers and business alliances through the full implementation of Six Sigma Business Improvement Campaigns. For the past five years, Tom has worked with numerous executive teams to help them formulate strategic plans, Balanced Scorecards, and focused Six Sigma implementation plans. Tom is trained as a Six Sigma Black Belt, has 26 years of Motorola management experience, and has successfully led Six Sigma implementations for a variety of clients, across a variety of industries. Tom is a contributing author to The Corporate University Handbook and a Co-author of The New Six Sigma.Lorraine Daniels is a Master Black Belt working as a Six Sigma Senior Consultant and Master Instructor worldwide for Motorola University. She is a doctoral candidate in Industrial Engineering at Arizona State University. She lives in Tempe, Arizona.Michael Bremer is the President of the Cumberland Group, a consulting firm that specializes in process and business performance improvement. A certified Six Sigma Black Belt from Motorola, he lives in Hinsdale, Illinois.Praveen Gupta is a PE, Master Black Belt, and ASQ Fellow. Praveen, who was there at time and place of the birth of Six Sigma, has taught Six Sigma at Motorola University for over ten years. His first Six Sigma project was completed in 1988. He lives in Schaumburg, Illinois.

Six Sigma certifications are offered by many organizations and companies in the United States , however the Institute of Industrial Engineers and the American Society for Quality are the closest you'll see to a central certification body. In the United States nor internationally does one central certification body exist. However online black belt six sigma certification courses, six sigma classes, programs, green belt, lean six sigma certification are well recognized, proven and can be costly.

Well respected universities have thorough programs online as Villanova and Michingan Universities.

As reported on the financial impact of six sigma certification

Six Sigma Black Belts save companies approximately $230,000 per project – Six Sigma Academy
Trained and certified Six Sigma Black Belts can earn up to $38,000 more than their uncertified counterparts – iSixSigma Magazine
U.S.-based Six Sigma Black Belts earn an average of $100,592 in total compensation – iSixSigma Magazine

This error free business performance focus driven by six sigma proven methods that actually for the most part existed for decades. A main difference is having highly trained individuals in a management led effort approach these cost cutting projects systematically in a disciplined approach within a basic performance improvement model, the DMAIC or

Define-Measure-Analyze-Improve-Control
where :
D     Define Goals of the projecr or improvement activity
M Measure the current system
A   Analyze the system, identify needs of changing the current system to your desired goals
I     Improve System ( use methods as DOE...)
C     Control and Maintain the new improvements

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